Being a green investor is just one area of social responsibility that has taken hold in recent years. Corporations have found it easier, if not necessary, to embrace a more environmentally friendly view on business. Sometimes this comes at the cost to profits, but technology improvements and lower costs have made it a much more practical and stockholder friendly view.
The idea of green investing is pretty simple, you look to invest in companies that are trying to make a positive impact on the environment. From a consumer standpoint this has been going on for years. We’ve seen advertising campaigns built solely around a company’s environmental awareness. Whether a company’s environmental stance is pure marketing or a concerted effort to make a difference, is an argument for another day. The fact that the environment is part of the business plan is what matters.
What Makes A Company Green?
There are two ways a company can be green. A company either maintains a green operation or runs a green business. By a green operation, I mean that the company is trying to carry on its day-to-day operations by using less energy, producing less waste, less carbon emissions, etc.
A green business on the other hand produces products or services that help in the fight against climate change and the destruction of the environment, like solar panels, wind turbines or environmental clean up. Of course, companies can fall into both categories too. Continue Reading…